■ What is Lead?
A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.
■ What is Lead Generation?
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.
■ Generating leads is a fundamental point in an individual’s journey to becoming a delighted customer. (as you can see in this diagram)